Tip for Designing A Stunning Logo

Know your market - intimately

Market research is the be all and end all of whether your logo design is going to have an effect or not. To really know your market you've got to get inside the mind of the person you are looking to attract with your design. If you're designing a logo for a perfume manufacturer, try walking around a department store and allow yourself to be sprayed by the orange faced women on the cosmetics counter to truly get an inkling of their way of life. If you're designing a confectionery logo, act like a proper fatty and slob out on the settee stuffing your face with chocolate bars while watching the telly. Knowing your clientèle will pay dividends in the long run.