Corporate Logo Pens

Some companies send out promotional pens in conjunction with direct mailers, and studies have shown that response rates have increased to a large extent as a result. The reasoning seems to be that a person is more likely to open a bulky package than a regular letter that he can easily detect as direct mail, and more often than not, toss into the bin. Finding an unexpected gift in the package, they will go on to use it, even if only for a while.